We take our responsibility to contribute to a sustainable future. Sustainability is at the heart of our brand. From materials to transport, packaging materials, long-term partnerships and timeless design. It is the foundation for everything we do.
We want to make a product that is as sustainable as possible, which is less and less harmful to the environment. Timeless items that last a long time. Qualitative products on which a lot of time is spent designing a good fit and finding the right fabric quality. This results in clothing that can be worn with pleasure for many years.
It is important to us to be a responsible and social company. We stand for good and fair working conditions throughout our production and distribution process. We work on that every day. We see this as a continuous improvement process and continue to take steps in this.
In 2022, we will launch the first products made entirely from recycled King Louie items.
King Louie signed the Amsterdam Green Deal Circular Textile agreement in 2021 and participates in the Innovation Lab, together with other pioneers in the field of sustainable fashion.
No Hazardous Chemicals
We have an active policy of eliminating hazardous chemicals from our supply chain. REACH and POP is European legislation that describes the limits to which companies must adhere, with regard to the use of chemical substances. The result is an RSL (Restricted Substances List), which we make mandatory for all our manufacturers. In many cases, our RSL goes further than the legal requirements. The independent and globally operating Bureau VERITAS randomly checks whether our suppliers comply with the RSL requirements.
In addition, we work with many companies that meet the OEKO-TEX criteria, a testing and certification system for textiles. The standard focuses on limiting the use of harmful substances in relation to the health of the end user.
Sustainability is a continuous process
Sustainability does not stop with the raw materials of clothing: it’s a continuous process in all aspects. We examine all the steps of our production and distribution process and look for improvements.
We also examine shipping and packaging materials. We are currently testing a new shipping packaging made from recyclable materials and hope to introduce it shortly. In the Netherlands customers can choose for sustainable delivery with a bicycle courier. Delivery with a bicycle courier is safe, just as fast as regular mail and good for the environment.
Where we produce
We consciously choose to limit the number of production countries; Turkey (70%) and China (30%) and we believe in long-term partnerships. We visit our manufacturers every season and we have been working with one of our largest suppliers for over 20 years now.
Our supplier Suteks from Turkey is an inspiring company whose owner Nur Ger is strongly committed to equal rights for women. The company has a number of awards to its name, including Best Social Gender Equality in Work Life 2012. As of 2013, the company has been included in the Honorary List by United Nations Women Empowerment Principles (UN WEP).
Orimpex is a supplier of our sustainable jerseys. The Dutch-Turkish company specializes in the production of clothing made from organic cotton and bamboo. They produce in a sustainable and environmentally friendly way without using chemicals that pollute nature and groundwater, or harm the health of the cotton farmers.
Orimpex is certified by the Control Union for Global Organic Textile Standard (GOTS), Organic Exchange 100 Standard (OE100) and Organic Exchange Blended Standard. All of their suppliers for organic fabrics, prints and embroidery are carefully selected and also GOTS-certified.
Transparency is important to us and we like sharing information. You can find the details of our manufacturers on the product page of an article or on the page about our manufacturers. We also work hard not only to make the last link visible. From 2021 we also want to provide insight into all subcontractors, suppliers and previous links in the production process.
We believe it is important that our products are made under fair working conditions. That is why we have been affiliated with the Fair Wear Foundation (FWF) since 2015, which inspects our manufacturers extensively every year. FWF is committed to, among other things, fighting child labor, paying a living wage and a safe and healthy working environment.
Points for improvement emerge from the annual audit (inspection moment). We work on this together with our manufacturers. In this way we continue to actively implement improvements. 90% of our manufacturers are continuously audited.
FWF annually carries out independent checks on the steps we take and reports on this in the Brand Performance Check and the Social Report. You can view these reports below.
We want to inspire you to be conscious of your clothing.
We encourage you to take a closer look at your wardrobe, help you make new combinations with clothes you’ve stopped wearing, give you tips on how to take good care of your clothes and how to make your own capsule collection. We inspire you to shop vintage, recycle clothes and teach you everything about borrowing clothes.