Welcome to King Louie
We walk our own way. In everything we do.
Not because we want to be different.
But because that is just who we are.
Want to know what we're all about?
Clothes that make women happy - it’s as simple as that. The key ingredients in every one of our collections: a good fit and unique prints we design ourselves.
What started in the early 80s when Ann Berlips and George Cramer, true vintage fans, sold their finest finds at the Noordermarkt, became an internationally successful brand that’s synonymous with freedom, optimism and individuality.


About us
We stay true to ourselves
King Louie is quirky. And we’re proud of that.
We walk our own way. In everything we do.
We are colourful, even if the whole world is black and white.
We are cheerful, also when nobody else is.
We are crazy about prints, even if the rest prefers plain.
Not because we want to be different.
But because that is just who we are.
Vintage lovers
The base of every collection
Every new collection starts with prints. And these prints are always inspired by vintage prints and patterns.
Our design team goes vintage shopping every year, adding new inspirational items to our in house vintage archive. We translate vintage into the fashion of today


Sustainability
Good for people & the planet
King Louie designs women’s wear with an original vintage-inspired product design in the most sustainable way. Ambitious to be a leading and inspiring brand. Leading in our design, leading in our services, and leading in our purpose.
We are ambitious to become a purpose driven company, with a growing positive contribution to people and the planet. Today 70% of all our materials are more sustainable and the worker conditions at our factories are rated ‘good’ by Fair Wear Foundation.